About Us

At RUM, our mission was to make a perfect mascara and sell it in a fun and dynamic way to our fellow beauty obsessives. As a brand, we focus on lashes, and on making products that genuinely hold up in daily life. Not just in how they look when first applied, but how they wear, how they last, and how easily they fit into a routine.

After two years of development, we created Wrap Party - a chic, stylish, non-smudging tubing mascara with visible high impact.

RUM is a deliberately tiny operation - no crazy budget spent on marketing, social media advertising and influencer trips. Instead, our money goes on making truly brilliant products that we think you’ll love wearing.

We’d love to have you with us on our journey.