This is a great mascara. It stays on all day, doesn’t smudge and is easy to remove. The navy is my favourite but I have both navy and black. I love the brush too it’s flexible and doesn’t get clogged.

Possibly the best mascara I’ve ever used. And I don’t say that lightly. It makes my lashes look super long, but very natural and not at all clumpy or flaky. It lasted all day, and used after lash curlers, looks like I’ve had a lash lift. Excellent product!

Great mascara and love the navy shade. This mascara is so easy to use, soft but buildable and never gets clumpy. It is a tubing mascara which is a plus for me. I love the shade navy which is not too blue and dark enough for my black eyelashes.

Such a lovely blue colour. Doesn’t irritate and great coverage.

Easy to apply. Leaves lashes with length and separation. Absolutely love this mascara and wish I bought more. It lasts all day does not flake, run or budge whatsoever. Looks the same from when I put it on in the morning until I take it off in the evening with warm water. I have even cried and still it looks good. The navy is very rich and dark.

This is the second Rum mascara I have bought, love both colours. The product is easy to apply, wear and remove.