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COOKIE POLICY


LAST UPDATED: OCTOBER 2026

This Cookie Policy explains how We and Mrs Jones Limited, trading as RUM(“RUM”, “we”, “us” or “our”) uses cookies and similar technologies on our website, mobile applications and other digital platforms (together, our “Platforms”).

It explains what cookies are, why we use them and how you can manage your preferences.

For information about who we are, how we process your personal data and your rights in relation to your personal data, please see our Privacy Policy.

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website.

We also use similar technologies, including pixels, tags, software development kits (“SDKs”), local storage and other tracking technologies, to recognise your browser or device, remember your preferences, understand how our Platforms are used and improve your experience.

Throughout this Cookie Policy, the term “cookies” includes cookies and similar technologies unless otherwise stated.

We may also use tracking technologies in our marketing emails, where permitted by law and subject to your choices. These technologies may help us understand whether emails have been opened or interacted with, measure campaign performance and personalise the content, timing or frequency of communications.

Where required by applicable law, we will obtain your consent before using these technologies.

You can manage your choices through the methods described when you subscribe to our communications or through the options provided in our marketing emails. Your email application may also allow you to block external images.

2. WHY DO WE USE COOKIES?

We may use cookies and similar technologies on our Platforms to:

  • operate and secure our Platforms;

  • enable core website functionality;

  • remember your preferences and settings;

  • maintain your shopping basket and facilitate purchases;

  • support payment and checkout functionality;

  • prevent fraud and protect the security of our Platforms;

  • improve the functionality and performance of our Platforms;

  • understand how visitors use our Platforms;

  • analyse website traffic and user behaviour;

  • measure the effectiveness of our marketing campaigns, including conversion measurement, attribution and reporting;

  • personalise your experience of our Platforms;

  • provide enhanced functionality, such as embedded video or interactive content; and

  • where you have given the appropriate consent, personalise content, marketing and advertising.

Some cookies may be set directly by RUM, while others may be placed by trusted third-party providers that support our Platforms and services.

3. TYPES OF COOKIES WE USE

We generally group cookies into the following categories.

Strictly Necessary Cookies

These cookies are required for our Platforms to function securely and provide core services.

They may be used for purposes including:

  • website navigation;

  • account authentication;

  • shopping basket functionality;

  • checkout and payment processing;

  • fraud prevention;

  • security;

  • load balancing;

  • remembering your cookie preferences; and

  • other essential website functions.

Because these cookies are necessary for the operation of our Platforms, they generally cannot be switched off through our cookie preference tool.

Functional Cookies

Functional cookies allow our Platforms to remember choices you make and provide enhanced functionality.

For example, they may be used to:

  • remember your preferences;

  • remember your region or language;

  • support enhanced website features;

  • enable embedded content such as video;

  • remember information you have entered during a session; and

  • provide other functionality you have requested.

Where required by law, we will ask for your consent before placing functional cookies that are not strictly necessary.

Performance and Analytics Cookies

Performance and analytics cookies help us understand how visitors use our Platforms.

They may collect information such as:

  • pages visited;

  • products viewed;

  • searches performed;

  • time spent on pages;

  • interactions with website features;

  • navigation paths;

  • device and browser information;

  • approximate location;

  • website performance information; and

  • information about how visitors arrived at our website.

We use this information to:

  • understand how our Platforms are used;

  • identify technical or usability issues;

  • improve website performance;

  • improve the customer experience;

  • measure the effectiveness of our services and marketing; and

  • understand which products, content and features are most useful to our customers.

Where required by applicable law, we will only place non-essential analytics cookies after obtaining your consent.

Targeting and Advertising Cookies

Targeting and advertising cookies may be used to show you more relevant advertising, limit the number of times you see an advertisement, measure the effectiveness of our marketing campaigns and understand interactions with our advertising across different platforms.

Where you have consented to the use of targeting and advertising cookies, we may use cookies and similar technologies to:

  • personalise advertising;

  • measure advertising performance;

  • measure conversions;

  • understand whether advertising resulted in visits or purchases;

  • create and analyse advertising audiences;

  • improve advertising campaigns;

  • support retargeting and remarketing; and

  • provide campaign reporting and attribution.

Depending on the service and processing activity, third-party advertising partners may act as our processors, independent controllers or joint controllers.

Further information about how personal data is processed can be found in our Privacy Policy and, where applicable, the privacy notice of the relevant third party.

4. MANAGING YOUR COOKIE PREFERENCES

Some cookies are strictly necessary to enable our Platforms to operate and cannot be switched off through our cookie preference tool.

When you first visit our Platforms, where required by law, you will be asked whether you wish to accept or reject optional cookies.

You can change your preferences at any time by selecting “Manage Cookie Settings” or the equivalent cookie-management option available on our Platforms.

You can also manage cookies through your internet browser settings.

Please note that disabling or blocking certain cookies may affect the functionality, performance or availability of some parts of our Platforms.

Where required by applicable law, we will recognise and process legally valid opt-out preference signals, such as Global Privacy Control (“GPC”).

Our Platforms may not respond to every browser “Do Not Track” signal.

For information about how personal data collected through cookies is processed, including your privacy rights, please see our Privacy Policy.

5. COOKIES USED ON OUR PLATFORMS

The specific cookies and similar technologies used on our Platforms may change from time to time as our website, technology and services develop.

The following table describes the principal categories and purposes of cookies that may be used.

The actual cookies active on our Platforms, their providers, names and retention periods may be displayed through our cookie-management tool.

STRICTLY NECESSARY COOKIES

Provider / Technology Purpose
RUM / Website Platform Enables core website functionality, including navigation, security, account functionality and shopping functionality.
Payment Providers Supports secure payment and checkout functionality.
Security / Fraud Prevention Providers