What is a Tubing Mascara?
Built Differently
Traditional mascaras contain a blend of waxes, oils and pigments that create length and volume. Tubing mascaras are built differently. They contain flexible polymer tubes that wrap around each individual lash, creating tiny water-resistant sleeves that move with your lashes.
Wears Differently
Because the tubing formula wraps each lash rather than coating the surface, it's much less likely to migrate under your eyes as the day goes on. Even under the real-life conditions that challenge lashes:
Rich eye cream.
Oily lids.
Humidity.
Happy tears.
Long hot commutes.
A yoga class.
Real life.
Tubing mascara is made to keep up.
Removes Differently
Tubing mascara doesn't require makeup remover, endless rubbing or cotton pads to take off. Warm water and gentle pressure from your fingertips are all it takes. The tiny tubes slide cleanly and easily off the lashes, leaving no black smudges behind.
Is Tubing Mascara Waterproof?
Tubing mascara is water-resistant, not waterproof. It happily survives sweat, humidity, oily skin and a good cry. But if you're planning on swimming, surfing or spending the afternoon in a pool, waterproof mascara is the better choice.
Who Is Tubing Mascara Best For?
Anyone who wants to put their mascara on and get on with their lives without thinking about it.
It's particularly brilliant if you:
- struggle with mascara smudging under your eyes
- wear rich skincare
- have oily eyelids
- wear contact lenses
- have sensitive or watery eyes
- rub your eyes without thinking
- have hooded or deep-set eyes
- want long wear without a battle at bedtime
The Bottom (Lash) Line
Tubing mascara isn't a passing trend.
It's a smarter way of wearing mascara. It delivers the long wear most of us need, without the smudging, flaking or transfer – and without turning taking it off into another job at the end of the day.
Mascara. Made to keep up.
